Spring / Summer 21


Effortless, honest and colorful

“The best color in the whole world is the one that looks good on you”
– Coco Chanel –

I love colours in all their hues, from strikingly bright to subtle pastels and nostalgic tints. Every shade evokes unique emotions and memories.

My fascination for colours started when I was a child, when I would arrange and rearrange the crayons in my Caran d’Ache box for hours on end. Even today, colours are still a great source of inspiration for me. After working in a fashion agency for many years, I decided it was time to go all out for my own fashion dream.

In late 2017, Shades was born: a small, honest clothing collection, made from the softest and purest fabrics and available in every shade imaginable. The timeless, uncomplicated designs really let the colours come into their own.

Each piece in my collection is designed with a lot of love and everything is made in Europe by a small, passionate team. I hope you’ll wear them with just as much love.

The Shades collection can be found in Belgium’s best boutiques and is available in France and the Netherlands.



0477 27 53 89

Jolieke Bokelaar
0031 (0)6 51 83 96 30


Anne Roy
0033 (0)6 65 37 54 62

KNALLGRAU / Agentur für Mode
Bettina Groeger & Harry Heinrich
+49(0)89 - 62 81 94 14


Anne Van Riel
Harmoniestraat 78
2018 Antwerpen